Mike Jeffries, the CEO of Abercrombie & Fitch, hasn’t been on Makemeheal.com’s radar for a while. But with his new inflammatory remarks about people of a larger size, we’ve decided to investigate his plastic surgery once again.
68-year old Mike Jeffries is no spring chicken. Nor is he exactly emaciated. And in no way does he resemble the models in his catalogue. Still he has a very specific customer in mind, and that doesn’t include much of America’s plus-sized population.
An article in Business Insider says:
“We go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends,” said CEO Mike Jeffries in a 2006 interview with Salon. “A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely.”
To ensure that only “attractive” kids buy, wear and promote Abercrombie, Jeffries enthusiastically supports the company’s size restrictions. For men’s clothes, that doesn’t mean much: They offer XXL sizes for the cool, muscular jocks.
But, for women, that means no pants above size 10 and no shirts or dresses above a large. The company does tread into “extra-size” territory for women, but only to offer extra-small.
Not only is this kind of policy upsetting, it’s also bad business — which finally seems to be taking a toll on Abercrombie.
“While a specialty retailer like Abercrombie can’t be expected to appeal to everyone, the brand’s standard of beauty is quickly becoming stale,” wrote Ashley Lutz for Business Insider this week. “Plus-sized is no longer a niche market: 67 percent of the apparel purchasing population fit that label, and the number is growing all the time.”
Indeed, Abercrombie stories are rapidly disappearing from malls. Since 2010, closed (or announced plans to close) more than 10 percent of its shops. The company’s stock has also taken a beating.
Considering these past few years have also been marred by the recession and rising cotton prices, it’s impossible to tell whether negative attitudes toward the branding are responsible for Abercrombie’s troubles. However, some of Abercrombie’s top competitors have done better in face of the same economic issues. They also offer larger sizes and promote healthier body images with the use of plus-sized models.
While Mike seems very concerned about how his customer looks, he doesn’t seem to mind his own, out-of-the-norm facial features, which look to be caused by an overload of facial fillers and enhancements, including a likely facelift and Aciclovir without prescription nose surgery (See Make Me Heal’s story on Mike Jeffries’ plastic surgery).
Mike Jeffries doesn’t seem to like attracting larger-sized customers and he also doesn’t seem to have the same theory of attractiveness as those who don’t like fish lips, which seems to be much of the population in both cases.
Read the complete celebrity plastic surgery profile of Mike Jeffries on Plasticopedia, the largest celebrity plastic surgery encyclopedia.
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