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  • Plastic Surgery Contest, AwardsMake Me Heal (www.MakeMeHeal.com), the leading portal for plastic surgery and anti-aging, announced today that The Beauty Enhancement Awards (BEA) now has nearly one hundred contestants. BEA is the first ever cosmetic surgery beauty pageant and anti-aging awards event celebrating natural beauty with enhancement.

    “We’re ecstatic about the response the event has gotten so far and are expecting to have over one thousand contestants by the end of the first round,” says Ariel Perets, President & Founder of Make Me Heal.

    The Beauty Enhancement Awards allow women and men of all ages and races to compete for various categories, from best makeover in different age categories, best liposuction, best breast augmentation, and best tummy tuck, to best plastic surgeon, and best couple makeover.

    Open to the public, any person can apply to be a contestant and any member of the public can vote for their favorite contestants directly on the Makemeheal.com website during the First Round (May 1 to June 31, 2007). Winners of the First Round advance to the Second Round (last week of July 2007) and the Finals (second week of August 2007), with winners from both these rounds being decided by a panel of top surgeons, beauty professionals, and celebrity judges. The contestant application deadline is May 31, 2007.

    In addition to being able to follow the 5-month contest on the Makemeheal.com website, the latter two rounds will be broadcast live on television. The website will include intimate interviews with contestants, contestant diaries, live chats, and interactive features. The Second Round and Contest Finals will be televised and include numerous educational segments about plastic surgery, and guest appearances from plastic surgeons and beauty professionals, including one of the most published and innovative plastic surgeons, Dr. Richard Ellenbogen, and other top plastic surgeons including Dr. Marc Mani and Dr. Anthony Youn.

    The Beauty Enhancement Awards aims to educate the public about how to make informed decisions about these important life choices and to empower people with information and resources about everything from how to choose the right physician, what procedure options are available, to what are the best of today’s techniques, and how one should prepare and best recover from a procedure.

    “The mission of the Beauty Enhancement Awards is to shine a light on the science and art of cosmetic surgery,” Ariel Perets, President of Make Me Heal commented. “The event will not be a parade of unattainable beauty, but rather a display of real people who have had great results which can be realistically achieved if one educates themselves with respect to having cosmetic surgery. That is the mission of our company and now the awards.”

    Winners will receive a combination of products and proceeds from the event will benefit associations that provide reconstructive procedures for people with congenital defects, casualties of war, and breast cancer research. Some proceeds will be earmarked towards a private fund created by Make Me Heal for investing in female-owned start-up/entrepreneurial businesses. The contestant application deadline is May 31, 2007 and one can apply on the website at: www.makemeheal.com/contests.


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